Google’s Waffling Proves We Can’t Afford To Depend On Third-Party Data And Traffic
In recent months, Google has walked back two key data privacy initiatives, which has left publishers wondering, “What’s next?”
In recent months, Google has walked back two key data privacy initiatives, which has left publishers wondering, “What’s next?”
Push notifications are becoming one of the most effective ways to meet digital audiences’ expectations for quick, personalized, “snackable” content. With short attention spans that seem to shrink more every day, and feeling overwhelmed by information overload, audiences are increasingly seeking highly relevant, short-form content.
How do changes in consumption trends, measurement and attribution tools and data analytics advancements help advertisers and publishers to present more personalized content and optimize revenues?
Jeeng, the trusted audience engagement and monetization partner for publishers, announced the launch of its new AdServe for Push, the first solution of its kind that allows publishers to traffic ads from their Google Ad Manager (GAM) inventory into browser-based push notifications.
This new option is the only solution to integrate GAM into push, allowing publishers to easily extend direct-sold campaigns into fast-growing channel to drive new revenue.
Email is a trusted channel, far more so than social, an attribute publishers can capitalize on to build an engaged subscriber audience.
At its WWDC this month, Apple announced a new feature aimed at stopping email senders from gathering critical pieces of data about email recipients.
As cookies crumble & trust in social media tanks, content creators like Meredith Corporation, Recurrent & Sinclair Broadcast Group turn to Jeeng for 1:1 audience engagement & monetization through email & push notifications.
Safari, Firefox and Chrome are taking their hands out of the cookie jar. The CEO of Jeeng explains how this affects the digital ads we receive.
Publishers are facing tremendous pressure when it comes to delivering on audience expectations for personalization. Thanks to the powerful algorithms in place at some of the big tech platforms, consumers expect that same just-for-them experience from every digital interaction.
Jeeng, Fiverr, Riskfied, and PerimeterX are just a few in the Israeli business sector to honor the LGBTQ community with unique initiatives and colorful fanfare.
How can SMBs stay up-to-date with new privacy requirements? To help, a panel of Forbes Business Council members, including Jeeng’s CEO Jeff Kupietzky, provide a list of the best methods for keeping up with data privacy regulations.
As the CEO of a comprehensive platform that helps publishers and advertisers create automated and personalized messaging across channels, I spend each day guiding businesses through this seismic shift. Here’s what business leaders need to know.
Social media continues to be a big part of consumers’ purchase journeys, but the social space also has its drawbacks, especially for publishers.
The program is expanding into 8 new cities and has attracted 350,000 subscribers in 4 months. Our CEO Jeff Kupietzky shares his thoughts on Axios newsletter expansion program.