How Publishers can Navigate the Post-Consumer (r)Evolution
How can publishers keep pace to deliver on the new consumer expectations? Here are four key strategies to help navigate the post-consumer (r)evolution.
How can publishers keep pace to deliver on the new consumer expectations? Here are four key strategies to help navigate the post-consumer (r)evolution.
Martech Cube reported on the Jeeng brand launch. Read it here.
MediaPost reported on the Jeeng brand launch. Read it here.
Our big Jeeng rebrand story was covered by MarTech Series! Check it out here.
Converting site visitors to logged-in subscribers through an email address opens a whole new world of opportunity in engagement. From personalized content delivery over multiple channels to precise advertising that drives revenue, email is the answer to the death of cookies for digital publishers.
Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More
The publishing industry has seen its grip on the digital ad market weaken over the last decade, but as newsletter appetite has grown, newsletter advertising has remained a bright spot.
Publishers must turn to technology that enables them to connect with audiences directly, to cut out the middleman of social media and capture and leverage more first-party user data.
Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.
Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right moment when they need it most.
Email newsletter readers are increasingly open to messages in other channels — provided they trust the publisher, according to 2121 Digital Publishing Industry Report, a study from Powerinbox, conducted by Mantis Research.
The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide.
New PowerInbox Research Shows Trust Remains a Key Driver in Audience Engagement & Revenue; Publishers Must Master Content Personalization at Scale to Stand Out from the Crowd
By tapping into user data and integrating these precise insights within transactional emails, retail marketers can enhance the effectiveness of their product recommendations and drive revenue through emails that otherwise may not drive revenue at all.
Jeff Kupietzky, CEO at PowerInbox, helps businesses to monetize their email newsletters through dynamic content. He has also served in leadership positions with Oversee.net, X1 Technologies, Digital Insight, Siebel Systems and Loudcloud/Opsware. Check out the Q&A, here!