Once dismissed as old-school and “dead,” email has experienced an incredible renaissance over the past couple of years, drawing increasing attention — and budget — from marketers and publishers alike.
Open rates have always been a vanity metric that don’t really tell us anything of value about the subscriber — their interests, what motivates them and what drives engagement. These are the metrics that matter.
Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free.
Jeeng Email is powered by the company’s Jeengage AI-driven algorithm that gets to know subscribers and automatically delivers the content they want based on their known preferences and online behavior.
Jeeng Email is live and already used by publishers like Attractions Magazine, Farmers’ Almanac, Genetic Literacy Project and many more.
First Fully Automated Email Solution for Publishers Curates Content, Automatically Matches & Delivers the Right Content to Every Subscriber for Higher Engagement & Revenue Growth
Website Planet’s Karen Wilson interviewed Jeeng’s CEO, Jeff Kupietzky, about how Jeeng helps you bring your audience back time and again.
With so many channels and new ones constantly emerging, it’s hard to know which is most effective for reaching your target audience. And the one that’s best today may not be tomorrow, as consumer behavior shifts.
In this podcast episode, we discuss the importance and tactics of driving online customer acquisition and engagement, which has only grown in importance since the start of the Covid pandemic.
In recent months, Google has walked back two key data privacy initiatives, which has left publishers wondering, “What’s next?”
Push notifications are becoming one of the most effective ways to meet digital audiences’ expectations for quick, personalized, “snackable” content. With short attention spans that seem to shrink more every day, and feeling overwhelmed by information overload, audiences are increasingly seeking highly relevant, short-form content.
How do changes in consumption trends, measurement and attribution tools and data analytics advancements help advertisers and publishers to present more personalized content and optimize revenues?
Jeeng, the trusted audience engagement and monetization partner for publishers, announced the launch of its new AdServe for Push, the first solution of its kind that allows publishers to traffic ads from their Google Ad Manager (GAM) inventory into browser-based push notifications.
This new option is the only solution to integrate GAM into push, allowing publishers to easily extend direct-sold campaigns into fast-growing channel to drive new revenue.
Email is a trusted channel, far more so than social, an attribute publishers can capitalize on to build an engaged subscriber audience.
