Over the years we’ve heard lots of debate about the viability of email. But, what we’ve seen has been a steady and measurable reliance on email as a primary channel of choice for audiences, with usage and engagement up across the board.
The company’s technology is used by Vice Media, The Atlantic, Vox Media, and others.
Audience engagement and monetization company Jeeng has secured $5 million in new financing from Bank Mizrahi-Tefahot.
How can publishers keep pace to deliver on the new consumer expectations? Here are four key strategies to help navigate the post-consumer (r)evolution.
Martech Cube reported on the Jeeng brand launch. Read it here.
MediaPost reported on the Jeeng brand launch. Read it here.
Our big Jeeng rebrand story was covered by MarTech Series! Check it out here.
Converting site visitors to logged-in subscribers through an email address opens a whole new world of opportunity in engagement. From personalized content delivery over multiple channels to precise advertising that drives revenue, email is the answer to the death of cookies for digital publishers.
Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More
The publishing industry has seen its grip on the digital ad market weaken over the last decade, but as newsletter appetite has grown, newsletter advertising has remained a bright spot.
Publishers must turn to technology that enables them to connect with audiences directly, to cut out the middleman of social media and capture and leverage more first-party user data.
Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.
Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right moment when they need it most.
Email newsletter readers are increasingly open to messages in other channels — provided they trust the publisher, according to 2121 Digital Publishing Industry Report, a study from Powerinbox, conducted by Mantis Research.
The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide.
