Enhances personalization with contextually-aware content delivered in real-time
SAN DIEGO, May 16, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services, is integrating PowerInbox’s DynamicMail into its platform, boosting opportunities for email marketers to increase engagement and conversion rates by at least 30 percent.
“PowerInbox has proven its leadership in contextual marketing, enabling email marketers to significantly increase engagement and ROI,” said Michael Biwer, CEO, BlueHornet. “Strategic partnerships like this one are key to driving value faster for our clients and accelerating our solution set. The PowerInbox integration underscores BlueHornet’s commitment to offering leading-edge email marketing capabilities and providing maximum value to our customers.”
“Marketers are turning to their trusted email partners, their ESPs, for tools that take relevance to the next level with dynamic, personalized content updated on the open,” said Jeff Kupietzky, CEO of PowerInbox. “Integrating with BlueHornet demonstrates our shared belief that real-time content capability should be delivered seamlessly within the email platform for maximum results with minimum hassle.”
PowerInbox allows email marketers to include tickers, forms, video, scrolling images, animation, social media, weather, timers and more that populate dynamically based on geography, time and click behavior at time of open. Through the BlueHornet interface, users can easily create, edit and deploy all of these real-time components. BlueHornet is also integrating PowerInbox’s RevenueStripe, a content discovery platform that provides email marketers a way to monetize their newsletters by leveraging a proprietary content recommendation engine.
BlueHornet provides intuitive and powerful technology that enables customers to get the most out of their email marketing programs. Its easy-to-use interface, advanced segmentation and automation features enable marketers to quickly create and execute highly-relevant, personalized email campaigns. In addition, marketers can leverage BlueHornet’s real-time data analytics and comprehensive reporting capabilities to identify key customer insights. By implementing data-driven lifecycle messaging campaigns, email marketers significantly increase customer lifetime value and ROI.
For more information, visit www.bluehornet.com or contact them at 1-866-586-3755.
PowerInbox provides marketers, agencies and publishers with dynamic, real-time and personalized email solutions which increase email engagement and revenue. RevenueStripe is an email based, personalized content recommendation solution which increases reader engagement while providing incremental revenue for email publishers. DynamicMail enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more. Clients enjoy 30% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting over 2.5 billion emails a month from leading marketers, publishers and agencies including the NFL, CNN, Hearst, Edmunds, Ziff Davis, GM, MSG and Showtime. For more information about PowerInbox, please visit powerinbox.com.
BlueHornet helps companies reach their email potential with a unique combination of enterprise-scale email marketing solutions and award-winning services. From emerging businesses to Fortune 500 companies, BlueHornet’s customers rely on our powerful, intuitive cloud-based software to implement highly-targeted lifecycle messaging programs that optimize email marketing ROI. BlueHornet was founded in 2000. Contact BlueHornet for more information at 866-586-3755 or email@example.com; visit Bluehornet.com and follow @bluehornetemail on Twitter.
# # #
Bennie Sham/Henry Feintuch/Doug Wright
212-808-4904 / 212-808-4901 / 212-808-4903