“Most of the platforms people are consuming media on are already completely personalized, like Twitter and Facebook,” said Jeff Kupietzky, CEO at multichannel monetization and engagement platform Jeeng (formerly known as PowerInbox), which helps publishers gather reading history data on its site visitors to then be able to match content recommendations with a specific person’s interests. The algorithms that power the content people see on their timelines and newsfeeds are what they have come to expect, Kupietzky argued.
How publishers are experimenting with more homepage personalization sections
