In this newly-created position, Nolte will work hand in hand with publishers and platforms to generate revenue and value with PowerInbox.
PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, today announced the addition of Bill Nolte, formerly of Taboola, Google and PubMatic, as vice president of publisher development.
“Over the last 17 years, Bill’s passion for improving the experiences of readers, publishers and marketers reflected the larger digital advertising transformation,” said Jeff Kupietzky, CEO of PowerInbox. “As publishers make email newsletters a better integrated piece of their advertising and content machinery, there is no better partner to help them meet their goals for revenue, content visibility and stronger relationships.”
“Newsletter subscribers are a publisher’s most loyal audience, which presents several opportunities to help readers find things they may have missed on the website, share new offerings before they reach the masses, and help pay for the creation of more content those subscribers will love,” said Nolte. “PowerInbox has all the tools publishers need to make email their strongest channel for value creation, and I look forward to working with them to improve their businesses.”
PowerInbox works with all existing email programs, supporting over 6 billion emails a month from leading publishers. Publishers use its AdServer for Email and RevenueStripe products to add a guaranteed revenue stream to their email programs with fresh and relevant content. For advertisers, PowerInbox provides access to a host of opportunities in opt-in messages, beyond the reach of ad blockers.
Before his publisher-facing roles with Taboola, Google and PubMatic, Nolte held sales roles with CNETand CNN, providing a foundation that informed his work in helping publishers make the most of new technology. Nolte is the most recent and most senior of additions to the PowerInbox team, which has expanded more than 20 percent in the last year.
PowerInbox provides dynamic, real-time and personalized email solutions that increase email engagement and revenue. RevenueStripe is an email based, personalized content recommendation solution that increases reader engagement while providing incremental revenue for email publishers. DynamicMail enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more. Clients enjoy 30% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting over 6 billion emails a month from leading marketers, publishers and agencies including the NFL, CNN, Hearst, Weight Watchers, Sephora and Honda. For more information about PowerInbox, please visit powerinbox.com.