Publishers must turn to technology that enables them to connect with audiences directly, to cut out the middleman of social media and capture and leverage more first-party user data.
Top 3 Tech Strategies for Publishers in 2021
![](https://www.jeeng.com/wp-content/uploads/2020/08/martech_zone270-90.png)
Publishers must turn to technology that enables them to connect with audiences directly, to cut out the middleman of social media and capture and leverage more first-party user data.