It’s important for publishers and advertisers to measure content engagement so they can understand how audiences respond to their messaging and how to optimize campaigns for better performance.
What are content engagement metrics?
There are many different content engagement metrics businesses can track depending on their content goals, including:
- View rate
- Clickthrough rate
- Time on page
- Bounce rate
- Conversion rate
- Email sign-ups
- Re-engagement rate
Content engagement metrics may also fluctuate based on the channel you’re using. Important email metrics, for example, may include clickthrough rate and list growth rate. Meanwhile notable push notification metrics include view rate, open rate, and opt-in rate.
How can you start measuring content engagement?
Publishers and advertisers can measure content engagement manually or save time and resources with marketing automation platforms that will do the leg work for them. They can then use these metrics to understand how their audiences behave across channels and how to better engage them with the right content.