Email ad networks are services that connect publishers and advertisers to launch email ads. While an email ad server is the tool that actually runs and tracks those ads, the ad network is the platform that facilitates the partnerships between parties.
Email advertising is the process of launching paid ads in email newsletters to engage target audiences and drive revenue.
An email ad server is a tool that publishers and advertisers can use to manage, run, and track email advertising campaigns.
Increasing content engagement is fundamental to driving leads, subscriptions, and revenue. It’s also the key to driving potential subscribers and customers through the marketing funnel, so they can eventually become loyal consumers.
Monetizing digital content is important for publications that want to drive revenue and meet their bottom line.
Email advertising is a valuable strategy for driving revenue and delivering personalized experiences to audiences of subscribers.
A monetization strategy is a plan to generate revenue from a certain platform, audience, or type of content.
Programmatic email advertising is the process of automatically placing ads in emails so they reach target audiences with relevant messaging.
Frequency capping is the process of limiting the number of ads a user sees in a given time period. Advertisers can set frequency caps for certain campaigns, channels, platforms, and devices.
Push notifications are opt-in, real-time alerts that are delivered directly to each user’s screen — whether you want to reach them on web browsers or mobile devices.
Rich push notifications take one of the most valuable messaging formats — standard push notifications — and make them even more engaging.
Web messaging allows publishers and brands to reach audiences in real time with one-to-one content.
Customers don’t just use one channel to shop, so you shouldn’t use just one channel to reach them.
Push notifications are a huge part of today’s digital experience —they come to your phone and/or desktop instantaneously, keeping you clued in to what’s happening on your favorite apps or websites, even if they’re not actually open at the moment.
Push notifications are real-time alerts delivered on desktop and mobile devices. They make up one of the most engaging channels, reaching consumers with one-on-one messaging. In fact, 72% of people have enabled push notifications.
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