Email sponsorship is the process of paying to support a publisher’s email in exchange for access to built-in subscribers. In a sponsorship email, the newsletter content and subject line are still created by the publisher, but it’s delivered on behalf of the sponsor or advertiser. This sponsorship is usually called out with a disclaimer, such …
Email messaging is content that is delivered directly to people’s inboxes via an email network or platform.
Personalized content is marketing material that’s been customized to a specific audience based on their demographics, behaviors, or preferences.
Contextual targeting is the process of reaching audiences with ads that are relevant to the content they’re already consuming.
Native advertising is the process of creating ads that match the form and function of their surrounding content. Examples of native ads include sponsored social media posts, editorial content, paid organic search results, and recommended articles in email newsletters.
Native rendering is the process of loading ads using native code that already exists on a specific host platform.
Yield optimization is the process by which publishers refine their ad campaigns and selling strategies to increase ad revenue.
An ad serving platform is a tool that publishers and advertisers can use to build and manage ad campaigns across digital channels.
Traditionally, audience engagement tools are technologies that publishers and brands can use to promote and enable engagement among audience members of in-person or virtual events.
An ad server is a technology that publishers and advertisers can use to create, manage, track, and optimize their ad campaigns across channels.
Personalization is the process of creating content that is customized to the interests, behaviors, and preferences of a certain audience.
Ad servers are platforms that businesses can use to automate the process of buying, selling, and running ads on the web.
Content targeting is the process of delivering content to audiences based on target keywords and other criteria.
It’s important for publishers and advertisers to measure content engagement so they can understand how audiences respond to their messaging and how to optimize campaigns for better performance.
Publishers and advertisers can personalize content for their audiences according to many different criteria, including:
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