Jeeng Academy

Audience segmentation is the process of creating unique groups of users based on specific criteria, such as:

Publishers and advertisers can personalize content to deliver more relevant, engaging experiences to their audiences. This doesn’t just mean they should send an email that starts “Hey {First_Name}” or flood their consumers’ feeds with annoying ads. 

Audience engagement technology refers to tools that businesses can use to increase audience participation and interactions — whether across online channels or during in-person events.

Email ad networks are services that connect publishers and advertisers to launch email ads. While an email ad server is the tool that actually runs and tracks those ads, the ad network is the platform that facilitates the partnerships between parties.

Email advertising is the process of launching paid ads in email newsletters to engage target audiences and drive revenue.

An email ad server is a tool that publishers and advertisers can use to manage, run, and track email advertising campaigns.

Increasing content engagement is fundamental to driving leads, subscriptions, and revenue. It’s also the key to driving potential subscribers and customers through the marketing funnel, so they can eventually become loyal consumers.

Monetizing digital content is important for publications that want to drive revenue and meet their bottom line.

Email advertising is a valuable strategy for driving revenue and delivering personalized experiences to audiences of subscribers.

A monetization strategy is a plan to generate revenue from a certain platform, audience, or type of content. 

Programmatic email advertising is the process of automatically placing ads in emails so they reach target audiences with relevant messaging.

Frequency capping is the process of limiting the number of ads a user sees in a given time period. Advertisers can set frequency caps for certain campaigns, channels, platforms, and devices.

Push notifications are opt-in, real-time alerts that are delivered directly to each user’s screen — whether you want to reach them on web browsers or mobile devices. 

Rich push notifications take one of the most valuable messaging formats — standard push notifications — and make them even more engaging.

Web messaging allows publishers and brands to reach audiences in real time with one-to-one content.