A monetization strategy is a plan to generate revenue from a certain platform, audience, or type of content.
There are many different types of monetization strategies, including:
- Selling ad placements, including display, native, affiliate, and text ads
- Launching sponsored content, written or produced on behalf of a brand partner
- Offering paid membership subscriptions, such as for a monthly or yearly fee
What is an example of a monetization strategy?
Say a fashion publisher runs a weekly email newsletter with 1,000 engaged subscribers. The publisher can choose to monetize that built-in audience by running programmatic native ads inside its email newsletters. Each time a reader clicks on an ad or makes a purchase after seeing the ad, the publisher earns money.
Why is are monetization strategies important?
The biggest benefit of a monetization strategy is increased revenue. Many publishers can’t exist on funding and donations alone. So they need to find innovative ways to meet their bottom line and generate a profit from their readership. By building diverse monetization strategies across platforms, they can do just that.
How can you use monetization strategies?
Collect data about your audience — including their preferences and behaviors — to determine which monetization strategies will best fit in with the user experience and produce the most revenue for your business. If you decide to run ads, you can sell inventory to brand partners directly or work with a programmatic ad platform to place targeted, personalized ads across your channels.