Native advertising refers to the practice of designing advertisements in a way that closely resembles the appearance and purpose of the content that surrounds them. Various forms of native ads include sponsored posts on social media, editorial content, paid search results that look organic, and recommended articles in email newsletters.
What are the benefits of native advertising?
Native ad placements are beneficial because they fit seamlessly into the user experience. Especially in an age where ad blockers are rampant, in-feed native ads can help marketers reach customers without being too intrusive and combat ad fatigue by using content marketing.
Banner ads and display ads, in comparison, disrupt the user experience, which can frustrate customers. That’s why many advertisers choose native ads for reaching their target audiences.
How can you launch native advertising campaigns?
Brands can create and distribute native ads by working with a programmatic native advertising platform. The right platform will allow you to:
- Collect customer data from across channels
- Build audience segments for targeted native ads
- Identify relevant publisher partners and channels
- Automatically deliver native content to interested customers
- Track campaign performance for future optimization