May 27, 2021

What Is a Push Notification?

Push notifications are real-time alerts delivered on desktop and mobile devices. They make up one of the most engaging channels, reaching consumers with one-on-one messaging. In fact, 72% of people have enabled push notifications.

For publishers and brands that are still catching on to the benefits of these opt-in alerts, it’s important to understand exactly what push notifications are, how they can be used, and which best practices can fuel their success. 

What are push notifications?

Push notifications are short messages that pop up on a desktop browser or mobile device. Just like email newsletters, push notifications are opt-in forms of communication. Meaning, consumers have to agree to receive them. 

Push notifications are usually clickable. They commonly invite users to visit a website, read an article, or interact with an app. For example, a customer might receive breaking news alerts from The New York Times, messages about relevant updates to their favorite app, or information about new product releases from a brand.

What are push notifications used for?

Push notifications have many uses for both publishers and brands. Jeeng found that publishers have consistently seen over 20% audience engagement each month with push notifications.

Some of the most valuable use cases of push notifications include:

  • Driving website traffic
  • Sending cart-abandonment reminders
  • Re-engaging subscribers with personalized messages
  • Delivering relevant content alerts
  • Reaching readers with breaking or trending news updates

Beyond these organic strategies, businesses can also monetize push notifications to increase revenue. That is, they can sell ad slots in their push notifications, guaranteeing 100% impressions and unique sponsorship opportunities for brand partners.

How do push notifications work?

Push notifications are easy to set up. Here’s how the right provider can help you automate your push messaging operation:

  • Add one snippet of HTML code to your website
  • Analyze your website and user data
  • Create user profiles based on preferences and behaviors
  • Set up opt-in forms for users to receive push alerts
  • Send personalized push notifications at scale
  • Drive results!

What are best practices for launching push notifications?

Push notifications can take many forms. That’s why it’s important to understand which types of push notifications drive the best results.

When building your push notifications, consider these elements:

  • Delivery time: The best time to deliver push notifications is when your users are most engaged. Pull first-party data about your audience preferences and behaviors to determine when they’re active on mobile and desktop devices, when they’re interested in consuming something new, and when they’re most likely to engage with your content.
  • Length: This one’s simple. Keep it short. Push notifications are often presented as small pop-up messages in the corner of the user’s screen. Grab their attention quickly with short, to-the-point messages and calls to action.
  • Structure: Make the most of your push notifications by including a header, description, link, and logo for brand recognition.

Push notifications can help publishers and brands drive engagement, website traffic, and revenue. Since they’re direct-to-consumer, they’re also prime for building and nurturing audience relationships across devices.

Learn more about how to set up push notifications with Jeeng.