As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer!
By now, campaign roll-out is in high gear, and it’s mostly now a waiting game, hoping our forecasts for hot ticket items, must-haves and discount deals will send shoppers our way in droves. The creative is locked down, the media buys have been made, and the emails are in the queue. You’ve covered all the bases!
But wait. Have you really? Did you truly take advantage of every revgen opportunity this holiday season? Did you monetize your emails? If the answer is no, you could be missing out. And, lucky for you, it’s not too late.
Using AdServer for Email to monetize your holiday email campaigns offers a one-two punch that drives additional revenue for both brands and publishers. By adding AdServer for Email ads from our existing top-quality advertisers network into your existing campaigns, those dozens of holiday promo emails you’ll send over the next 60 days can actually pay for themselves, generating guaranteed ROI. For publishers, adding ads from your existing brand partners is also incredibly easy, giving you an additional way to drive more traffic their way and add an additional revenue stream to your existing brand partner program.
For brands, if you’re looking for a way to get in front of just a few more eyeballs this holiday season, joining the AdServer for Email ad network is a great way to boost impressions. It’s simple: you give us the creative, and we take it from there, automatically dropping your ads into marketing emails and newsletters from publishers with large and well-established subscriber bases. These are consumers who’ve opted-in, making them a powerful and captive audience for your holiday campaigns.
The holidays always bring with them a deluge of email traffic, making it a perfect opportunity to give AdServer for Email a try. And, the best part is, it’s fast and easy, so you can get started today.
And, from all of us here at PowerInbox, we’d like to be the first to wish you a happy and prosperous holiday season!