Push notifications work. That’s no secret. Over 70% of people have enabled these bite-sized, real-time alerts so they can get customized messages delivered right to their web browsers or mobile phones.
Gen Z audiences are more than side-parted hairstyles and TikTok dances — though those are important. As the first digitally native generation, they have a unique approach to internet culture and content, preferring an unfiltered, wholly authentic, and generally positive online experience.
Publishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing high-quality content. They don’t have time to deal with sub-par ad server platforms that fail to deliver revenue and can’t integrate with their overall operations.
By now, you’ve probably heard the term “FLoC” mentioned in various circles in the industry. This relatively new acronym stands for Federated Learning of Cohorts, and it was introduced by Google as a possible alternative to third-party cookie tracking.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Marketing, Renee Chemel!
“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue. With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
Insider works with Jeeng AdServe to increase ad trafficking efficiency by 75% across their more than 20 newsletters.
Sometimes, bad things happen to good emails. You may think you’re doing everything right — and you know you’re delivering valuable messages — but you still end up in the spam folder.
Millions of news stories are published every day. As The Atlantic reported, The Washington Post alone publishes an average of 1,200 stories a day and The New York Times publishes 230 stories a day. And those numbers are only growing.
During times of economic and political uncertainty, people need to know they can trust publications to provide transparent, up-to-date, and reliable information.
If you had a retail location and you could give customers a personalized greeting every time they stepped foot inside, you would, right? Well, when you consider the fact that your homepage is the storefront of your digital operation, you can.
If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.
