Don’t be alarmed, but we have to tell you something urgent: You might be sitting on a trove of valuable first-party data. If subscribers are signing up for newsletters, you’re collecting first-party data. If readers are opting into data usage with their email addresses, that’s first-party data. If people are registering for virtual events, starting …
First-party data is the key to surviving a cookieless world — which we all know is on the horizon. With first-party data at their fingertips, publishers can deliver personalized experiences that keep users engaged.
The Cannes Lions International Festival of Creativity has opened up a Cannes of worms for advertisers this year… Pardon the pun. And marketers across the globe are still unpacking the event’s biggest trends and takeaways.
The future of email and the future of marketing go hand-in-hand. Especially with changing consumer behaviors, the death of the third-party cookie, and a growing need for personalization, email will be invaluable to survival.
The global digital ad market is expected to reach $876 billion by 2026 — up from $602 billion in 2022. And native advertising is expected to play a big part in fueling that growth.
There’s a lot of talk about the importance of adding native ads to publisher emails. With this approach, brands can make their ads essentially look like articles, nestling them seamlessly into publisher newsletters — increasing engagement and creating more intuitive reader experiences.
Click-worthy ads come and go. But great customer experiences last forever. Meaning, yes, you can launch fun campaigns that drive one-off spikes in traffic and engagement. But if you truly want to build valuable relationships, move audiences along the funnel, and increase retention, you need to create a memorable customer experience that sticks with people.
Customer experiences can make or break audience relationships — especially over email. According to Zendesk, 61% of customers would switch to a competitor after just one bad experience — a 22% increase from last year. Meanwhile 76% of customers are gone for good after two bad experiences. As email continues to grow into one of …
As you probably know, the email landscape has changed drastically in the past 9 months. With 80% of emails now being filtered through proxies, the signals we used to depend on to gauge performance aren’t as reliable as they once were. Open rates and impressions–once the gold standards for email ad performance–have now been skewed …
Email personalization doesn’t look the same today as it did 12 months ago. And as more publishers build out their email strategies — and more consumers demand personalized experiences — it will continue to evolve, opening up new opportunities for driving revenue and engagement.
Consumer behaviors are shifting in unprecedented ways. (And we’re not just talking about their growing interest in true crime dramas about scammers.)
Social reach is declining. Search prices are rising. Traditional targeting is changing due to the demise of the third-party cookie…
So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Consumers have spoken and their message is clear: They want ad personalization.
Email is one of the most versatile ad platforms for brands. Why?
