The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.
Not to get all metaphysical on you, but if time is relative — and, according to Einstein, it is — that means the concept of the future is relative, too. So, as it relates to the marketing world today, it’s fair for us to assert that the future is actually happening, well…NOW.
As we head into 2022, publishers and advertisers are faced with their share of obstacles — and opportunities.
It’s been a long year. Or a couple of years. Or even just a long week, to say the least. Wait, what day is it again?
Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.
This is the second post in the series about the ‘product delivery process’ – the process which covers how a feature goes from ideation to production.
Let’s say you’re throwing a party. Aside from getting the chips, drinks, cups, ice, and music ready, you have to get those invitations sent out. People need to know the who, what, when, where, why and how of this event!
Real-time personalization can be tough to pull off — but it’s not impossible. In fact, it’s a bit like going back to the future.
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Chief Data Scientist, Yair Even-Zohar!
While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.
Over 319 billion emails are sent and received each day — and that number is expected to reach 376 billion by 2025. That’s a lot of information to sift through. So, how can publishers and advertisers possibly stand out from the crowd?
It’s frightening being a publisher today, constantly competing for views, clicks and engagement. There are many moving parts necessary for a successful multichannel messaging campaign that hits the jackpot of user engagement and revenue.
Publishers are facing a serious need to take back their audiences — from data-grabbing social platforms, monopolizing search engines, and a digital marketing landscape manipulated by third-party cookies. They’re also struggling to monetize their audiences beyond just paywalls and communicate their value propositions in more innovative ways.
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our AdSales Account Executive, Fred Osborne!
