How to Build a Target Audience Profile
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
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How Brands Can Find Emails to Advertise In
So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
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May 10, 2022 -
May 3, 2022 What Does Ad Personalization Mean for Publishers?
Consumers have spoken and their message is clear: They want ad personalization.
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April 20, 2022 Sponsored vs. Dedicated Emails: What Advertisers Need to Know
Email is one of the most versatile ad platforms for brands. Why?
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April 13, 2022 The 5 Most Effective Types of Email Advertising
Email should be an essential part of each brand’s advertising mix in 2022. That’s right. Search and social media have had their days. But now — with privacy concerns mounting and first-party data becoming a priority — it’s email’s time to shine.
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April 6, 2022 The Brand’s Guide to Advertising in Email
Digital ad spend is on the rise and set to exceed $300 billion by 2025. In fact, 2021 alone saw a 38% increase in ad spend from 2020, proving that the industry is still booming even in the wake of the pandemic.
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March 29, 2022 The Top 3 Personalized Email Marketing Best Practices
Over 319 billion emails are sent and received each day — and that number is expected to reach 376 billion by 2025. That’s a lot of information to sift through. So, how can publishers and advertisers possibly stand out from the crowd?
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March 23, 2022 Are You Using Personalization Technology For Your Email Program?
It’s time for a quick reality check. As a publisher, you’ve probably been going nonstop — preparing for the death of the cookie, creating a first-party data strategy, and building that list of subscribers.
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March 17, 2022 The Benefits of Personalization in Marketing
It’s easy to see how personalization benefits publishers and advertisers. By providing personalized experiences across channels, businesses can better increase customer engagement and revenue.
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March 9, 2022 Bullseye! A Guide to Campaign Targeting and Personalization
If you think of personalization as a target, a bullseye is the sweet spot: when you reach the right audience in the right place at the right time with the right content. …right?
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March 1, 2022 Zero-Party Data: Does It Live Up To The Hype?
Just when you were getting used to all that first-party data has to offer, a new term — zero-party data — comes along to shake things up. And you’re left updating your ongoing list of baffling industry buzzwords.
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February 24, 2022 “Dear John,” I’m Unsubscribing from Your Emails. What Now?
The “Dear John” letter first emerged in the 1940s as a cheeky term for breakup notes women sent to their military boyfriends.
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February 7, 2022 The Top 5 Email Personalization Best Practices to Make Audiences Love You
Email remains a trusted channel where people turn to for updates and communication. As a backbone in the digital experience, publishers want their audiences swooning over their emails. But the inbox is the competitive space, so how can publishers get the love they deserve from their subscribers, this Valentine’s Day?
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February 3, 2022 Jeengster Spotlight: Cynthia Ramos
In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Operations & Customer Success, Cynthia Ramos!
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February 2, 2022 Data and Personalization: 5 Ways to Fuel Your Marketing Strategy
If we think of a great personalization strategy as a well-balanced plate of food, data is the protein.
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January 20, 2022 Not Your Father’s Email: What is Personalized Marketing?
The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.