The Most Important Email Marketing Metrics to Drive Engagement
The email marketing landscape is shifting.
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“Does Your Burger Need Cheese?” — The Importance of AdServe for Push
The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.
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September 9, 2021 -
August 31, 2021 Jeengster Spotlight: Artyom Nazginov
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Product Data Analyst, Artyom Nazginov!
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August 26, 2021 The Product Delivery Process – Part 1
It’s execution time! You know what is the feature you want to be built. You know why it needs to be built. And you decided that now is the time to get it into the works. Fantastic! Now what?
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August 18, 2021 Do Gen Z and Millennials Trust Publishers?
Gen Z and millennials (GZM) are often considered jaded, distrustful, and skeptical. And, hey, understandably so.
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August 12, 2021 Email is the New Literary Genre
When Charles Dickens wrote his first novel, “The Pickwick Papers,” he didn’t publish it as a complete story. He released it in monthly magazine installments, hooking audiences in with cliffhangers and even taking readers’ feedback along the way to inform his next chapters.
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August 11, 2021 Nerds Talking on the Internet: Guy Ginton and Yoav Haimovitch — Part #1
We’re back with another episode of our new tech podcast: Nerds Talking on the Internet. And this time, it’s a two-parter! This episode is called “Technological Singularity (Without Talking About The Matrix)“.
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August 4, 2021 Subscriptions vs. Paywalls: Which is Better for Publisher Revenue?
Before we get into subscriptions vs. paywalls, let’s talk about milk.
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August 2, 2021 Jeengster Spotlight: Shubhangi Rathi
In this edition of “Jeengster Spotlight”, we’re excited to introduce one of our rockstar Client Success Managers, Shubhangi (Shub) Rathi!
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July 29, 2021 Product Management: The Universe You Operate In
Today we will travel to an ideal world and understand how an ideal company should structure its product organization. I know very few companies which are living up to this ideal structure, but nevertheless – discussing it will assist you on several levels.
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July 28, 2021 The Top 3 Ways to Build Audience Trust
If you could build audience trust to the point where you could line each of your readers up and ask them to do a trust fall into your publication’s arms, they should agree to do it in a heartbeat.
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July 22, 2021 Industry Insights: Leveraging AI to Drive Acquisition and Engagement
Artificial intelligence (AI) is no longer just a technobabble term used by mad geniuses in science fiction films. (Though, yes, it’s also fun in that context, too). More importantly, AI has emerged as a crucial, differentiating solution for businesses that want to streamline their processes and put their data to good use.
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July 14, 2021 What To Look for in an Email Monetization Platform
There’s money in your subscribers’ inboxes. You just need the right tools to help you access it.
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July 11, 2021 Nerds Talking on the Internet: Ryan Foote
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
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July 8, 2021 How the Apple Privacy Updates Will Impact Email Marketing
Apple is following Google’s lead and taking major steps to improve digital privacy — on email, in particular. At its Worldwide Developers Conference in June, the company unveiled new updates that could change email marketing for good and pose a huge blow to email revenue for publishers and advertisers.
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July 4, 2021 First-party Data: What do Publishers Need to Know?
Third-party data is going away, and another type of data is coming to the forefront in its place: first-party data.