Click-worthy ads come and go. But great customer experiences last forever. Meaning, yes, you can launch fun campaigns that drive one-off spikes in traffic and engagement. But if you truly want to build valuable relationships, move audiences along the funnel, and increase retention, you need to create a memorable customer experience that sticks with people.
Customer experiences can make or break audience relationships — especially over email. According to Zendesk, 61% of customers would switch to a competitor after just one bad experience — a 22% increase from last year. Meanwhile 76% of customers are gone for good after two bad experiences. As email continues to grow into one of …
As you probably know, the email landscape has changed drastically in the past 9 months. With 80% of emails now being filtered through proxies, the signals we used to depend on to gauge performance aren’t as reliable as they once were. Open rates and impressions–once the gold standards for email ad performance–have now been skewed …
Email personalization doesn’t look the same today as it did 12 months ago. And as more publishers build out their email strategies — and more consumers demand personalized experiences — it will continue to evolve, opening up new opportunities for driving revenue and engagement.
Consumer behaviors are shifting in unprecedented ways. (And we’re not just talking about their growing interest in true crime dramas about scammers.)
Social reach is declining. Search prices are rising. Traditional targeting is changing due to the demise of the third-party cookie…
So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Consumers have spoken and their message is clear: They want ad personalization.
Email is one of the most versatile ad platforms for brands. Why?
Email should be an essential part of each brand’s advertising mix in 2022. That’s right. Search and social media have had their days. But now — with privacy concerns mounting and first-party data becoming a priority — it’s email’s time to shine.
Digital ad spend is on the rise and set to exceed $300 billion by 2025. In fact, 2021 alone saw a 38% increase in ad spend from 2020, proving that the industry is still booming even in the wake of the pandemic.
Over 319 billion emails are sent and received each day — and that number is expected to reach 376 billion by 2025. That’s a lot of information to sift through. So, how can publishers and advertisers possibly stand out from the crowd?
It’s time for a quick reality check. As a publisher, you’ve probably been going nonstop — preparing for the death of the cookie, creating a first-party data strategy, and building that list of subscribers.
It’s easy to see how personalization benefits publishers and advertisers. By providing personalized experiences across channels, businesses can better increase customer engagement and revenue.
If you think of personalization as a target, a bullseye is the sweet spot: when you reach the right audience in the right place at the right time with the right content. …right?
