If you had a retail location and you could give customers a personalized greeting every time they stepped foot inside, you would, right? Well, when you consider the fact that your homepage is the storefront of your digital operation, you can.
If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.
There comes a time in every digital publisher’s life when they have important realization: It’s way more valuable to build deep, long-lasting audience relationships with lifecycle engagement strategies than to chase quick viral hits.
In a recent PowerInbox roundtable discussion with leaders in publishing and advertising, we polled the viewers asking if they were optimistic about 2021. Despite the hardships and unpredictability of 2020, a whopping 88% of viewers and participants said “yes”.
As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”
Not all customers are alike. Some want weekly emails, others want breaking news alerts. Some want daily roundups about sports, others want mobile notifications about politics.
It’s 2021. There’s no excuse for “Hey {First_Name}” emails to be floating through your inbox, or for brands to serve customers ads for products they’ve already purchased. Those content personalization pitfalls can be easily avoided.
PowerInbox recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.
Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping.
“If at first you don’t succeed, try, try again.’ As the famous quote advises, you won’t always win on the first go-around. But there’s no need to get discouraged. What’s most important is that you just keep pushing on.
Many publishers and advertisers are still catching on to the benefits of push notifications, even though they have been around for a while.
PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.
Show, don’t tell. That’s the motto of any great communicator.
This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action.
It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.
