How to Build a Target Audience Profile
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
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Not Your Father’s Email: What is Personalized Marketing?
The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.
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November 29, 2021 -
November 18, 2021 Top 7 Things Advertisers can be Thankful for in 2021 and Beyond
While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.
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October 19, 2021 The DTC Advertiser’s Playbook for Customer Acquisition
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
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May 19, 2021 Cookie Deprecation: 3 Survival Tips for Advertisers
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
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May 12, 2021 The Power of Newsletter Advertising
As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue. With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.
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April 27, 2021 What Can I Do About Apple Disabling IDFA?
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
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January 13, 2021 MADTech: Close the Personalization Gap
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.
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December 17, 2020 5 Ways Publishers Can Increase Engagement and Revenue
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.
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December 17, 2020 What’s the Difference Between MarTech and AdTech?
There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers.
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November 25, 2020 What Does Ad Personalization Mean for Publishers?
Consumers have spoken and their message is clear: They want ad personalization.
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November 8, 2020 The Top 3 Facebook Advertising Alternatives
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
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November 1, 2020 3 Steps to Building an Advertising Engagement Strategy
Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.
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October 25, 2020 What’s Multichannel Ad Revenue — And How Do You Calculate It?
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.
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October 18, 2020 The Best Email Advertising Examples [For Publishers]
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.
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October 4, 2020 What is Multichannel Advertising vs. Multichannel Marketing?
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.