Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Publishers today have a huge opportunity to drive revenue from one of the most direct and trustworthy channels on the web: email. Especially now that a growing number of people are checking their email every day and paying for subscriptions, publishers can tap into these engaged audiences using email ads and monetize their content.
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
Native ad use is skyrocketing as brands seek new ways to grab user attention and work around tricky ad blockers. According to AdYouLike, the native ad market is expected to grow 372% between 2020 and 2025 — reaching a total of $402 billion.
Meta, the parent company of Facebook and Instagram, had big plans for innovative ad products when it launched in 2021. Halfway through 2022, however, the tech giant is still struggling to deliver performance for direct-to-consumer (D2C) brands Frustrated with a lack of results, where are advertisers spending their budgets instead? On native programmatic ads, as …
It’s easy to get similar things confused: alligators and crocodiles, jam and jelly, they’re and their…the list goes on. There’s one mixup, however, that the marketing world can’t afford to keep getting wrong: native advertising vs. sponsored content. The two strategies have many similarities, yes, but it’s important to understand their unique functions and benefits. …
Jeeng Delivers Personalized Ads And Content, Optimized For Each Person, Into Existing Channels To Drive New Revenue Click thru to read SuperbCrew’s recent interview with Daniel Caplin, General Manager of Monetization at Jeeng: https://www.superbcrew.com/jeeng-delivers-personalized-ads-and-content-optimized-for-each-person-into-existing-channels-to-drive-new-revenue/
Native email ads are now easier to launch and customize than ever before. Usually, running native email ads requires a lot of time and hard coding. And even then, your ads might not match their surrounding content — defeating the whole purpose of native campaigns.
Don’t be alarmed, but we have to tell you something urgent: You might be sitting on a trove of valuable first-party data. If subscribers are signing up for newsletters, you’re collecting first-party data. If readers are opting into data usage with their email addresses, that’s first-party data. If people are registering for virtual events, starting …
First-party data is the key to surviving a cookieless world — which we all know is on the horizon. With first-party data at their fingertips, publishers can deliver personalized experiences that keep users engaged.
The Cannes Lions International Festival of Creativity has opened up a Cannes of worms for advertisers this year… Pardon the pun. And marketers across the globe are still unpacking the event’s biggest trends and takeaways.
The global digital ad market is expected to reach $876 billion by 2026 — up from $602 billion in 2022. And native advertising is expected to play a big part in fueling that growth.
There’s a lot of talk about the importance of adding native ads to publisher emails. With this approach, brands can make their ads essentially look like articles, nestling them seamlessly into publisher newsletters — increasing engagement and creating more intuitive reader experiences.
Customer experiences can make or break audience relationships — especially over email. According to Zendesk, 61% of customers would switch to a competitor after just one bad experience — a 22% increase from last year. Meanwhile 76% of customers are gone for good after two bad experiences. As email continues to grow into one of …
As you probably know, the email landscape has changed drastically in the past 9 months. With 80% of emails now being filtered through proxies, the signals we used to depend on to gauge performance aren’t as reliable as they once were. Open rates and impressions–once the gold standards for email ad performance–have now been skewed …
