What To Look for in an Email Monetization Platform
There’s money in your subscribers’ inboxes. You just need the right tools to help you access it.
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“Does Your Burger Need Cheese?” — The Importance of AdServe for Push
The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.
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July 14, 2021 -
May 24, 2021 The Top 4 Best Practices to Monetize Your Email List Today
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?
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April 11, 2021 The Ins and Outs of Newsreader Monetization
Millions of news stories are published every day. As The Atlantic reported, The Washington Post alone publishes an average of 1,200 stories a day and The New York Times publishes 230 stories a day. And those numbers are only growing.
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January 31, 2021 How Publishers Can Find Alternative Monetization Sources
Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping.
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January 11, 2021 5 Advertising Strategy Examples for Publishers
Show, don’t tell. That’s the motto of any great communicator.
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November 25, 2020 What Does Ad Personalization Mean for Publishers?
Consumers have spoken and their message is clear: They want ad personalization.
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November 19, 2020 Audience Development Strategy Tips for Publishers
Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.
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November 15, 2020 Quick Guide: 3 Tips for Email Marketing for Nonprofits
Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.
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September 13, 2020 How Publishers Can Avoid Showing ‘Ugly’ Ads
It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.
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August 16, 2020 What Is Multi-Channel Messaging for Publishers?
We’ve been using the phrase “multi-channel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.
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July 12, 2020 What are the Best Ways to Monetize Email Newsletters?
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email, and it seems many forget its power.
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July 5, 2020 A Comprehensive Guide to Email Monetization with Ads
More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.