So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
It’s time for a quick reality check. As a publisher, you’ve probably been going nonstop — preparing for the death of the cookie, creating a first-party data strategy, and building that list of subscribers.
It’s easy to see how personalization benefits publishers and advertisers. By providing personalized experiences across channels, businesses can better increase customer engagement and revenue.
If you think of personalization as a target, a bullseye is the sweet spot: when you reach the right audience in the right place at the right time with the right content. …right?
