A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
Email advertising should be top of mind for any publisher that wants to increase revenue. More than ever before, people are turning to email for real-time news, personalized content, and paid subscription offerings. That leaves publishers with a major opportunity: monetize those engaged audiences with dynamic email ads that match their interests. To help you do just that, we’ve collected the top email advertising resources — from data-backed studies and best practices to rendering tools and key metrics. With these insights at your fingertips, you’ll be able to launch or level up your email ad operation — and start reaping the benefits of email monetization.
