It’s no secret that Google Ad Manager (GAM) has cornered the market among publishers running digital campaigns. It’s a one-stop shop for selling, managing, and tracking ad inventory across the web. Still, there are nuances about Google Ad Manager that businesses should know if they want to make the most of the platform. Namely, there …
It’s no secret that Google Ad Manager (GAM) has cornered the market among publishers running digital campaigns. It’s a one-stop shop for selling, managing, and tracking ad inventory across the web. Still, there are nuances about Google Ad Manager that businesses should know if they want to make the most of the platform. Namely, there …
Google Ad Manager (GAM) is like the Coca-Cola of publisher monetization. Sure, it has competitors, but it still dominates the market in usage and name recognition. And it has widespread appeal for a range of different customers. In fact, it’s reported that a whopping 81% of publishers use GAM to monetize their digital properties. The …
Sponsored content is everywhere these days — on publisher websites, social media platforms, podcast streams, and TV screens. Just think about a sports game. Replays, half-time reports, and whole teams are often “brought to you by” high-paying sponsors. During baseball broadcasts, brands have even started slapping their logos on the pitcher’s mound. Look at this …
Many good things have come in combinations of three. Athos, Porthos and Aramis make up the Three Musketeers. Curly, Larry, and Moe together are The Three Stooges. And you can combine Earth, Wind & Fire to get one of the best-selling bands of all time. Now, it’s time to add another famous trio to the …
When it comes to monetizing emails, publishers have many ad formats to choose from — native ads, display ads, text ads, and dedicated ads being just a few. Still, there’s one email ad format growing in popularity among publishers and brand partners: sponsored email ads. With sponsored emails, publishers can monetize their newsletters without interrupting …
Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Publishers today have a huge opportunity to drive revenue from one of the most direct and trustworthy channels on the web: email. Especially now that a growing number of people are checking their email every day and paying for subscriptions, publishers can tap into these engaged audiences using email ads and monetize their content.
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
Email advertising should be top of mind for any publisher that wants to increase revenue. More than ever before, people are turning to email for real-time news, personalized content, and paid subscription offerings. That leaves publishers with a major opportunity: monetize those engaged audiences with dynamic email ads that match their interests. To help you do just that, we’ve collected the top email advertising resources — from data-backed studies and best practices to rendering tools and key metrics. With these insights at your fingertips, you’ll be able to launch or level up your email ad operation — and start reaping the benefits of email monetization.
