Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
The future of email and the future of marketing go hand-in-hand. Especially with changing consumer behaviors, the death of the third-party cookie, and a growing need for personalization, email will be invaluable to survival.
This is the second post in the series about the ‘product delivery process’ – the process which covers how a feature goes from ideation to production.
It’s execution time! You know what is the feature you want to be built. You know why it needs to be built. And you decided that now is the time to get it into the works. Fantastic! Now what?
We’re back with another episode of our new tech podcast: Nerds Talking on the Internet. And this time, it’s a two-parter! This episode is called “Technological Singularity (Without Talking About The Matrix)“.
Today we will travel to an ideal world and understand how an ideal company should structure its product organization. I know very few companies which are living up to this ideal structure, but nevertheless – discussing it will assist you on several levels.
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
