In this edition of “Jeengster Spotlight”, we’re excited to introduce our AdSales Account Executive, Fred Osborne!
Artificial intelligence (AI) is no longer just a technobabble term used by mad geniuses in science fiction films. (Though, yes, it’s also fun in that context, too). More importantly, AI has emerged as a crucial, differentiating solution for businesses that want to streamline their processes and put their data to good use.
There’s money in your subscribers’ inboxes. You just need the right tools to help you access it.
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
Apple is following Google’s lead and taking major steps to improve digital privacy — on email, in particular. At its Worldwide Developers Conference in June, the company unveiled new updates that could change email marketing for good and pose a huge blow to email revenue for publishers and advertisers.
Third-party data is going away, and another type of data is coming to the forefront in its place: first-party data.
As publishers prepare for the death of the third-party cookie (now scheduled for the end of 2023), they’re in dire need of new ways to fortify their bottom lines and optimize their targeting strategies.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Director of Publisher Sales, William Lauricella!
Push notifications work. That’s no secret. Over 70% of people have enabled these bite-sized, real-time alerts so they can get customized messages delivered right to their web browsers or mobile phones.
Gen Z audiences are more than side-parted hairstyles and TikTok dances — though those are important. As the first digitally native generation, they have a unique approach to internet culture and content, preferring an unfiltered, wholly authentic, and generally positive online experience.
Publishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing high-quality content. They don’t have time to deal with sub-par ad server platforms that fail to deliver revenue and can’t integrate with their overall operations.
By now, you’ve probably heard the term “FLoC” mentioned in various circles in the industry. This relatively new acronym stands for Federated Learning of Cohorts, and it was introduced by Google as a possible alternative to third-party cookie tracking.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Marketing, Renee Chemel!
“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
