So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
Not to get all metaphysical on you, but if time is relative — and, according to Einstein, it is — that means the concept of the future is relative, too. So, as it relates to the marketing world today, it’s fair for us to assert that the future is actually happening, well…NOW.
As we head into 2022, publishers and advertisers are faced with their share of obstacles — and opportunities.
It’s been a long year. Or a couple of years. Or even just a long week, to say the least. Wait, what day is it again?
Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.
This is the second post in the series about the ‘product delivery process’ – the process which covers how a feature goes from ideation to production.
Let’s say you’re throwing a party. Aside from getting the chips, drinks, cups, ice, and music ready, you have to get those invitations sent out. People need to know the who, what, when, where, why and how of this event!
Real-time personalization can be tough to pull off — but it’s not impossible. In fact, it’s a bit like going back to the future.
While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.
It’s frightening being a publisher today, constantly competing for views, clicks and engagement. There are many moving parts necessary for a successful multichannel messaging campaign that hits the jackpot of user engagement and revenue.
Publishers are facing a serious need to take back their audiences — from data-grabbing social platforms, monopolizing search engines, and a digital marketing landscape manipulated by third-party cookies. They’re also struggling to monetize their audiences beyond just paywalls and communicate their value propositions in more innovative ways.
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our AdSales Account Executive, Fred Osborne!
Email is the most trusted channel for building customer relationships and delivering one-to-one content to audiences. According to a recent Jeeng study, 3 out of 4 Gen Z and 2 out of 3 millennials say email is their preferred channel for real-time alerts. Why?
Push notifications have become the hottest new channel in audience engagement. For publishers looking to capture an authentic 1-to-1 relationship with their audiences, push messaging effectively engages subscribers and drives traffic back to the site.
Data is the key to building an effective content and engagement strategy, and truly understanding how audiences behave across platforms.
