5 Advertising Strategy Examples for Publishers
Show, don’t tell. That’s the motto of any great communicator.
Show, don’t tell. That’s the motto of any great communicator.
This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action.
It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.
There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers.
The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s. In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.
Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.
A future post-cookies sounds, frankly, quite chaotic — whether we’re talking about the baked goods or the online tracking data. Publishers can assess, plan, and predict how their strategies may change, but nobody knows for sure how it will shape out.
Consumers have spoken and their message is clear: They want ad personalization.
Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.
Jeeng’s CEO, Jeff Kupietzky, recently published a new article on Martech Zone!
Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.