Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue. With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
Insider works with Jeeng AdServe to increase ad trafficking efficiency by 75% across their more than 20 newsletters.
Sometimes, bad things happen to good emails. You may think you’re doing everything right — and you know you’re delivering valuable messages — but you still end up in the spam folder.
Millions of news stories are published every day. As The Atlantic reported, The Washington Post alone publishes an average of 1,200 stories a day and The New York Times publishes 230 stories a day. And those numbers are only growing.
During times of economic and political uncertainty, people need to know they can trust publications to provide transparent, up-to-date, and reliable information.
If you had a retail location and you could give customers a personalized greeting every time they stepped foot inside, you would, right? Well, when you consider the fact that your homepage is the storefront of your digital operation, you can.
If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.
There comes a time in every digital publisher’s life when they have important realization: It’s way more valuable to build deep, long-lasting audience relationships with lifecycle engagement strategies than to chase quick viral hits.
In a recent Jeeng roundtable discussion with leaders in publishing and advertising, we polled the viewers asking if they were optimistic about 2021. Despite the hardships and unpredictability of 2020, a whopping 88% of viewers and participants said “yes”.
As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”
We’re excited to introduce our Director of Advertising Sales, Phil Reich!
Not all customers are alike. Some want weekly emails, others want breaking news alerts. Some want daily roundups about sports, others want mobile notifications about politics.
It’s 2021. There’s no excuse for “Hey {First_Name}” emails to be floating through your inbox, or for brands to serve customers ads for products they’ve already purchased. Those content personalization pitfalls can be easily avoided.
