Publishers Must Personalize Content to Keep Audience Trust
Jeeng recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.
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Product Management: The Universe You Operate In
Today we will travel to an ideal world and understand how an ideal company should structure its product organization. I know very few companies which are living up to this ideal structure, but nevertheless – discussing it will assist you on several levels.
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February 1, 2021 -
January 31, 2021 How Publishers Can Find Alternative Monetization Sources
Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping.
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January 28, 2021 The Top 3 Re-engagement Strategy Tips for Publishers
“If at first you don’t succeed, try, try again.’ As the famous quote advises, you won’t always win on the first go-around. But there’s no need to get discouraged. What’s most important is that you just keep pushing on.
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January 27, 2021 Jeengster Spotlight: Joe DeBrita
We’re excited to introduce our Sr. Account Executive, Joe DeBrita! He is originally from eastern Long Island and has lived in New York City over the last 12 years. Joe has been married for 2 years, and he has a 6-month-old daughter and gorgeous 9-year-old cat named Ralph.
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January 21, 2021 The Top 4 Benefits of Push Notifications
Many publishers and advertisers are still catching on to the benefits of push notifications, even though they have been around for a while.
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January 13, 2021 MADTech: Close the Personalization Gap
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.
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January 11, 2021 5 Advertising Strategy Examples for Publishers
Show, don’t tell. That’s the motto of any great communicator.
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January 3, 2021 The Top 5 Advertising Strategies for Publishers
This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action.
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December 30, 2020 Jeengster Spotlight: Sapir Gabizon
In this edition of the “Jeengster Spotlight” series, we’re excited to introduce one of our amazing Fullstack Engineers, Sapir Gabizon!
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December 29, 2020 How Publishers Are Navigating the Post-Consumer (r)Evolution
It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.
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December 17, 2020 5 Ways Publishers Can Increase Engagement and Revenue
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.
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December 17, 2020 What’s the Difference Between MarTech and AdTech?
There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers.
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December 15, 2020 Jeengster Spotlight: Brad Cohen
In this edition of the “Jeengster Spotlight” series, we’re excited to introduce our Personalized Messaging Expert, Brad Cohen!
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December 9, 2020 What is MadTech? Here’s Everything You Need to Know
The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s. In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.
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December 7, 2020 Surging Online Holiday Sales: The Top 2 Ways Publishers Can Benefit
Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.