Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Just when you were getting used to all that first-party data has to offer, a new term — zero-party data — comes along to shake things up. And you’re left updating your ongoing list of baffling industry buzzwords.
The “Dear John” letter first emerged in the 1940s as a cheeky term for breakup notes women sent to their military boyfriends.
Email remains a trusted channel where people turn to for updates and communication. As a backbone in the digital experience, publishers want their audiences swooning over their emails. But the inbox is the competitive space, so how can publishers get the love they deserve from their subscribers, this Valentine’s Day?
In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Operations & Customer Success, Cynthia Ramos!
If we think of a great personalization strategy as a well-balanced plate of food, data is the protein.
The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.
Not to get all metaphysical on you, but if time is relative — and, according to Einstein, it is — that means the concept of the future is relative, too. So, as it relates to the marketing world today, it’s fair for us to assert that the future is actually happening, well…NOW.
As we head into 2022, publishers and advertisers are faced with their share of obstacles — and opportunities.
It’s been a long year. Or a couple of years. Or even just a long week, to say the least. Wait, what day is it again?
Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.
This is the second post in the series about the ‘product delivery process’ – the process which covers how a feature goes from ideation to production.
Let’s say you’re throwing a party. Aside from getting the chips, drinks, cups, ice, and music ready, you have to get those invitations sent out. People need to know the who, what, when, where, why and how of this event!
Real-time personalization can be tough to pull off — but it’s not impossible. In fact, it’s a bit like going back to the future.
While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.
It’s frightening being a publisher today, constantly competing for views, clicks and engagement. There are many moving parts necessary for a successful multichannel messaging campaign that hits the jackpot of user engagement and revenue.
