The Best Email Advertising Examples [For Publishers]
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.
It’s happened to all of us. You finally found a great deal on a product you’ve been wanting to buy and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer.
Did you ever think you would find yourself in a situation like this? That you would have to develop strategies for success in a post-COVID era?
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.
Web push notifications are a scalable, engaging solution for reaching your audience. There’s no argument about that.
Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing.
It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.
Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.
Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.
Jeeng’s CEO, Jeff Kupietzky, recently contributed a bylined article to Martech Zone about about building a 3-pronged digital strategy for publishers to increase revenue and drive audience engagement.
Google Ad Manager is widely used by publishers to manage ads and drive revenue from their content. In many ways, it’s a one-stop-shop for your ad selling needs — supporting a range of ad formats and sizes to help you get the most bang for your buck.
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel. Instead of …
In this article, we’ll be addressing a big problem facing publishers today…
Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.