Click-worthy ads come and go. But great customer experiences last forever. Meaning, yes, you can launch fun campaigns that drive one-off spikes in traffic and engagement. But if you truly want to build valuable relationships, move audiences along the funnel, and increase retention, you need to create a memorable customer experience that sticks with people.
Publishers are facing a serious need to take back their audiences — from data-grabbing social platforms, monopolizing search engines, and a digital marketing landscape manipulated by third-party cookies. They’re also struggling to monetize their audiences beyond just paywalls and communicate their value propositions in more innovative ways.
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our AdSales Account Executive, Fred Osborne!
Email is the most trusted channel for building customer relationships and delivering one-to-one content to audiences. According to a recent Jeeng study, 3 out of 4 Gen Z and 2 out of 3 millennials say email is their preferred channel for real-time alerts. Why?
Push notifications have become the hottest new channel in audience engagement. For publishers looking to capture an authentic 1-to-1 relationship with their audiences, push messaging effectively engages subscribers and drives traffic back to the site.
Data is the key to building an effective content and engagement strategy, and truly understanding how audiences behave across platforms.
Once upon a time, there was a mysterious marketing strategy that could increase revenue, improve customer experiences, and lower acquisition costs — all while harnessing the latest innovations in machine learning and data analytics.
The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.
The email marketing landscape is shifting.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Product Data Analyst, Artyom Nazginov!
It’s execution time! You know what is the feature you want to be built. You know why it needs to be built. And you decided that now is the time to get it into the works. Fantastic! Now what?
Gen Z and millennials (GZM) are often considered jaded, distrustful, and skeptical. And, hey, understandably so.
When Charles Dickens wrote his first novel, “The Pickwick Papers,” he didn’t publish it as a complete story. He released it in monthly magazine installments, hooking audiences in with cliffhangers and even taking readers’ feedback along the way to inform his next chapters.
We’re back with another episode of our new tech podcast: Nerds Talking on the Internet. And this time, it’s a two-parter! This episode is called “Technological Singularity (Without Talking About The Matrix)“.
Before we get into subscriptions vs. paywalls, let’s talk about milk.
