Nerds Talking on the Internet: Ryan Foote
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
Blog
The Future of Personalization Is Now
Not to get all metaphysical on you, but if time is relative — and, according to Einstein, it is — that means the concept of the future is relative, too. So, as it relates to the marketing world today, it’s fair for us to assert that the future is actually happening, well…NOW.
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July 11, 2021 -
July 8, 2021 How the Apple Privacy Updates Will Impact Email Marketing
Apple is following Google’s lead and taking major steps to improve digital privacy — on email, in particular. At its Worldwide Developers Conference in June, the company unveiled new updates that could change email marketing for good and pose a huge blow to email revenue for publishers and advertisers.
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July 4, 2021 First-party Data: What do Publishers Need to Know?
Third-party data is going away, and another type of data is coming to the forefront in its place: first-party data.
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June 30, 2021 How to Build an Effective Newsletter Strategy
As publishers prepare for the death of the third-party cookie (now scheduled for the end of 2023), they’re in dire need of new ways to fortify their bottom lines and optimize their targeting strategies.
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June 29, 2021 Jeengster Spotlight: William Lauricella
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Director of Publisher Sales, William Lauricella!
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June 16, 2021 The Top 7 Features to Look for in a Push Messaging Platform
Push notifications work. That’s no secret. Over 70% of people have enabled these bite-sized, real-time alerts so they can get customized messages delivered right to their web browsers or mobile phones.
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June 7, 2021 Industry Insights: Attracting Gen Z Audiences
Gen Z audiences are more than side-parted hairstyles and TikTok dances — though those are important. As the first digitally native generation, they have a unique approach to internet culture and content, preferring an unfiltered, wholly authentic, and generally positive online experience.
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June 1, 2021 Ad Serving Platforms: How to Choose the Right One
Publishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing high-quality content. They don’t have time to deal with sub-par ad server platforms that fail to deliver revenue and can’t integrate with their overall operations.
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May 30, 2021 What You Need to Know About FLoC
By now, you’ve probably heard the term “FLoC” mentioned in various circles in the industry. This relatively new acronym stands for Federated Learning of Cohorts, and it was introduced by Google as a possible alternative to third-party cookie tracking.
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May 27, 2021 Jeengster Spotlight: Renee Chemel
In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Marketing, Renee Chemel!
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May 25, 2021 Industry Insights: Leveraging Email to Grow Audiences and Revenue
“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”
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May 24, 2021 The Top 4 Best Practices to Monetize Your Email List Today
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?
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May 19, 2021 Cookie Deprecation: 3 Survival Tips for Advertisers
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
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May 12, 2021 The Power of Newsletter Advertising
As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue. With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.
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April 27, 2021 What Can I Do About Apple Disabling IDFA?
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.