Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts.
The publishers’ aim is therefore simple: to deliver a personalized, relevant, end-user experiences across the entire customer life cycle. To remain competitive you must expand your offering far beyond traditional solutions to provide the most benefits to your customers.
Don’t let the MarTech/AdTech convergence pass you by. Stay relevant to your end-users. Read our ebook – The Inevitable Convergence of AdTech and MarTech and Why You Should Care – and get actionable insights to get you started today.