Insider works with Jeeng AdServe to increase ad trafficking efficiency by 75% across their more than 20 newsletters.
For the company’s ad operations team, the company’s many newsletters – each with its own daily schedule – present an ongoing challenge.
To cope with the complexity of its newsletter ad trafficking, Insider turned to the Jeeng AdServe.
Because AdServe integrates directly with GAM, it can pull creative directly from existing inventory. With just a single line of code added to Insider’s email templates, AdServe inserts ads into each newsletter automatically, which saves the ad ops team much time and effort.