February 1, 2021

Publishers Must Personalize Content to Keep Audience Trust

Jeeng recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.

We worked with the team at Mantis Research who polled 1,000 U.S. consumers in November 2020.

The year-over-year data shows how content personalization and the people’s trust in a publisher help fuel subscriptions and drive engagement on various digital channels like email and push messaging. It proves yet again that giving your audience relevant content at the right time and on the right channel is crucial for growing revenue.

As our CEO, Jeff Kupietzky, said:

“After three years of gathering this audience data, it’s clear that publishers have an opportunity to engage audiences more, but it has to be done in a way that serves subscribers’ needs. That means precise personalization is absolutely critical, and publishers must implement automated tools to deliver exactly the content subscribers want at scale in order to maintain trust and engagement.”

With three years’ worth of data on consumer and audience behaviors and preferences, we were able to uncover a number of key trends that publishers can leverage to achieve their bottom line.

Find out what they are!

Read the full press release here.

Download the 2021 Digital Publishing Industry Report, here. 

Contact us to learn more about Jeeng’s automated, personalized messaging platform, and how it can help you build your audience’s trust.