The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them.
(Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.)
First, the data.
According to a 2020 survey from YouGov, Americans’ favorite burger add-on is cheese — more than ketchup, mustard, pickles, bacon, lettuce, and tomatoes. In all, a whopping 74% said that they prefer cheese on their burgers. Food & drink publisher Thrillist also ranked cheese as the #1 burger topping this year, beating out onions, chili, mushrooms, and condiments of any kind.
Now, let’s say your automated marketing operation is a burger. Mobile and web are the buns, OTT is the meat, email is the tomato, and newsreader apps are the pickles. Pretty yummy, right? Maybe so, but you’re still not doing everything you can to make this burger great. You’re still leaving out a very important ingredient — one that the data clearly shows your audience wants: cheese.
In the burger of your automated marketing strategy, the cheese is push notifications.
If you’re leaving out the cheese — and failing to use automated push notifications — you’re missing a huge opportunity to deliver superior customer experiences and, frankly, make your audience happy.
Here’s why — and what you can do about it.
The people want push notifications
Push notifications are brief, one-to-one messages that reach users directly via their web browsers or mobile devices. Over 70% of people have enabled them and consumers’ desire for web-based notifications, specifically, has doubled over the past year.
These bite-sized alerts offer many benefits to publishers. They can be used to deliver real-time content and product updates, drive website traffic, and nurture audience relationships.
A sports-publisher, for example, can launch push notifications of scores during a live game. Or a politics publisher can deliver breaking news updates to subscribers.
Push notifications can even be used to drive revenue through monetization. By placing ads inside these messages, they can guarantee brand partners 100% viewability and personalized targeting opportunities. In fact, nearly 60% of consumers say they’re open to receiving ads in their push notifications.
How AdServe for Push can help
You can use an AdServe platform to help automate your push notification marketing and deliver personalized experiences to audiences at scale.
Take Jeeng’s AdServe for Push. It pulls ads directly from your existing Google Ad Manager (GAM) inventory, saving you time and money — and letting you launch your push operation without missing a beat. You can even monetize your push notifications with customized ads, opening up a valuable new revenue channel for your business.
Since our AdServe platform syncs with GAM, you can also use it to manage your web, email, and push campaigns all from the same place. Meaning, you can create, track, and optimize multichannel marketing strategies in one location — expanding your reach while still delivering relevant, one-to-one messaging.
And that brings us back to our trusty metaphor. You not only need push notifications to make a comprehensive marketing strategy that gives customers what they really want. You also need an AdServe platform like Jeeng to put all the pieces together into one delicious, easy-to-use system.
The question remains: Could you be building a better burger for your customers? Or, is your marketing strategy missing some of its most important ingredients?
If so, Jeeng can help. Contact us to learn more.