How Email Can Cure Your Third-Party Cookies Woes
With the increased focus on user privacy, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising.
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The DTC Advertiser’s Playbook for Customer Acquisition
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
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March 4, 2020 -
January 8, 2020 3 Strategies For Monetizing B2B Enterprise Emails
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully …
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May 24, 2018 Data Protection the European Way: GDPR
Data sharing is a hot button topic across the world, especially in the last few years where technological advancements have made accessing sensitive personal data far easier than ever before.
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