The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.
It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue.
Social and mobile advertising have gotten a lot more attention than email marketing, lately, as marketers flock to these new platforms.
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck.
